https://www.bobpartridge.com/work daily 1.0 2019-03-19 https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5b47d5bbaa4a99357e5e6089/1531434300250/ Work To launch the first release of KitchenAid’s Annual Limited Edition Stand Mixer Series, I directed this piece that was used across social/digital in various lengths and formats. I was able to spend time with John McConnell, Senior Design Manager for KitchenAid small appliances, and give this special release the full sports car treatment. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5b4fd6fa575d1fc08ba156ce/1531958792900/ Work Selected work featuring original sound design and music. In each case, I began with a silent video and was responsible for the creation of every audible element. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5b4fdf452b6a2853e2bd82c9/1531249885835/ Work When launching their first high-end series of cutlery, KitchenAid turned to my team to introduce it to the masses. I conceived of this profile series that placed the knives in the hands of artisans; providing an introduction that would speak intrinsically to its quality and also provide a foodie-engaging vehicle for the brand message. I directed each spot, and it was the success of this series that led to the larger global campaigns that followed with Whirlpool. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5b521ee9575d1fe7f99ed7d2/1532047575078/ Work https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5c830c4beef1a1afdbb8c040/1551911322080/ Work To launch their range of high-end coffee products to the masses, KitchenAid tapped my team to design a campaign raising awareness and credibility among a global audience with a range of coffee tastes. My role in the resulting global influencer campaign included all Creative Development, Creative Direction, Copywriting, and Directing all video content. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5c86bedbf4e1fc5c9ac8e62a/1552334611609/Screen+Shot+2018-07-06+at+1.35.07+PM.png Work https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5c8974f9f9619afd40bb1c69/1552098580101/ Work When looking for a set of how-to videos that could live across online retailers as well as within social campaigns, Aveeno knew they needed to be elevated, on-brand in look and feel for a cohesive look across print and digital, and communicate the products’ benefits as well as their usage. We designed these concise spots for maximum versatility; employing a canvas and framing that allowed for any aspect ratio across social/digital, and utilized only on-screen text for simple usage in multiple global regions. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5c89750ee79c7025b8e9b624/1540844502875/ Work Designed to reach Zillenial women across a wide spectrum of touchpoints from social to retailer sites, these snackable vignettes introduce a trendy new product offering from Aveeno, while communicating both the product benefits and how easy it is to use. With the ingredient and color story baked into each, the production was conceived and shot to accommodate traditional, square, and tall aspect ratios in order to maximize the content’s reach. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5c8ae61df4e1fcd9ff2de7eb/1552606741628/ Work Successful branded content often comes down to chemistry and a compelling relationship between the brand and the story on the screen. We paired the culinary classic of Girard’s Champagne Dressing with celebrity chef Suzanne Tracht, known for her skill in dreaming up new renditions of classic dishes while staying true their timeless charm. Adding acclaimed food writer Farley Elliott brought together the perfect elements for a recipe sure to strike foodies’ sensibilities, and bring Girard’s squarely into the modern scene. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5c90198a652dea6a3b1f1670/1552947594041/ Work Designed from the ground up with the power, design and features to topple the established titans, the KitchenAid Pro Line Series Blender needed a release campaign that would make waves in a crowded field. We partnered with the foremost expert in the game, enlisted an army of influencers, crafted a mountain of still and video content, and designed two landing pages to successfully make the case that a new king had arrived. The campaign delivered off the chart numbers for KitchenAid, and further cemented the agency’s partnership with the Whirlpool Corporation. https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5c917ae00852293124ce865c/1553038048058/ Work - Always A Maker Final 60sec https://www.bobpartridge.com/about daily 0.75 2019-04-08 https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5b43dc23562fa7fde6e9f17b/1531175043473/ About With over twenty years of creative agency and production experience working on brands such as Nike, AT&T, Anheuser Busch, Whirlpool, Toyota and Sony Pictures, Bob is a true digital native that started at the forefront of online marketing and now leads integrated campaigns from creative development to successful execution. ○ Nine years of experience building and managing creative teams ○ Extensive experience writing, pitching and winning business ○ Tested Director with multiple successful global campaign executions encompassing hundreds of shoots across four continents As a brewer and nationally ranked beer judge, he is no stranger to creating and maintaining the right environment for good things to thrive. https://www.bobpartridge.com/contact daily 0.75 2019-04-08 https://www.bobpartridge.com/press daily 0.75 2018-09-05 https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5b4e6a412b6a283f2eb88450/1536174733540/AdAge+-+How+this+Creative%27s+Brewing+Hobby+Influences.png Press - Ad Age "When you're making a beer, essentially all you're doing is creating the perfect environment for the yeast to live and do its thing exactly how you hope it will. All you do when you brew is design the perfect environment for that thing to thrive, and in a lot of ways, I feel like as someone in a creative leadership position, that's what I do at work. My job is to get a team of people who are going to execute at their highest level and it's about curating that team for a particular project and creating the best environment possible for them to execute." https://static1.squarespace.com/static/5b3a751b4eddec498cf87398/t/5b4e6f4a03ce64502e1cb5c1/1536174855399/Built+in+La+-+From+judging+beer+competitions+to+the.png Press - Built in LA "Creativity thrives on a little bit of downtime, exposure to non-client related inspiration, and being able to return to a project with fresh eyes. I think the more you can dive into things outside of the office/studio, the better your work will be when you are back."